If you're running a business in New Jersey, your Google Business Profile (GBP) is possibly the most powerful free marketing tool at your disposal. Let's explore how optimizing it can dramatically increase your local visibility.
What is a Google Business Profile?
Your Google Business Profile is what appears when people search for your business directly or when they find you in the local pack (the map with three businesses that often appears in local searches).
Why It Matters
When someone searches for products or services "near me" in New Jersey, Google uses GBP information to decide which businesses to show. An optimized profile can:
- Appear in more local searches
- Attract more website clicks
- Generate more phone calls
- Increase store visits
Key Optimization Steps
1. Claim and Verify Your Profile If you haven't already, claim your business listing and complete the verification process. This gives you control over your information.
2. Complete EVERY Section Fill out every possible field in your profile: - Business name (exactly as it appears on your storefront) - Address (precise pin location on the map) - Phone number - Website URL - Hours of operation (including special holiday hours) - Business description - Services or products - Attributes (like "wheelchair accessible" or "free Wi-Fi")
3. Add High-Quality Photos Businesses with photos get more clicks and visits. Include: - Your storefront - Interior shots - Team photos - Products or services in action
4. Post Updates Regularly GBP lets you create posts about: - Special offers - Events - New products - Company news
These posts appear directly in search results and keep your profile fresh.
5. Manage and Respond to Reviews Reviews are crucial for both customers and Google's ranking algorithm. Respond promptly to all reviews, whether positive or negative.
Real Results
Businesses that fully optimize their Google Business Profiles often see:
- 70% more clicks to their website
- 50% more phone calls
- 30% more in-store visits